George Best Brand

A new premium lifestyle brand that honours the legacy of a superstar on the pitch and a style icon off it.

Here’s the debut collection:

And here’s the George Best brand’s first collab with adidas and Man Utd celebrating George’s unforgettable performance in the 1968 European Cup final.

The collection was shot by Gary Oldman on his on a vintage Chamonix camera. Yes. That Gary Oldman.

Aswell as combining the shirt and tracksuit with pieces form the upcoming George Best collection for a lifestyle shoot.

The players even arrived to Old Trafford wearing it on launch weekend.

With: The George Best Legacy Company, Candour,
Antoine Poulard, Bart Lafiti, Manchester United,
adidas, Ben Duffy, Gisele Schmidt & Gary Oldman