Nothing Beats a Londoner.
That Nike campaign with all the
kids talking and doing things.

Real kids. Real stories. Real hype.

The ‘swipe-up’ function had just been introduced, so we hacked it before anyone else.

London is the most diverse city in the world. This one was for everyone.

Drake was disappointed not to have been included.

Quite possibly the first time The Guardian and The Sun have agreed on anything. Ever.

There was also this GIF.

Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Tom Bender, Tom Corcoran, Joe Bruce,
Megaforce, Finn Keenan, ilovedust.

Awarded at: D&AD / Cannes Lions / One Show / Clios / Webbys / ANDY Awards
British Arrows / Creative Circle / Art Directors Club / New York Festivals / Shots Awards
London International Awards / Kinsale Sharks / Ciclope / Campaign BIG Awards
Creative Pool Awards / Brand Film Festival / A-List Hollywood Awards
Media Week Awards / Campaign New Thinking Awards / Music+Sound Awards
Thinkbox Awards / Digital Cinema Media Awards / APA Collection
Immortal Awards / Most Contagious / Eurobest / 1.4 Awards