Creative Director
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TK Maxx / Ridiculous Possibilities

Ridiculous Possibilities

Shopping at TK Maxx is really random. You go in there looking for a neat white shirt, for a wedding or something. And you do find the shirt. But while you’re there, you also pick up a tiny hand carved wooden goat and that tiny hand carved wooden goat grows up to be Steve Jobs.

Plus other similar stories.


Agency: Wieden+Kennedy, London
With: Pierre Jouffray and Kelly Satchell
Creative directors: Hollie Walker and Freddie Powell
Directors: Traktor
Photographers: Nadia Lee Cohen and Michal Pudelka

 

Ridiculous Possibilities.
Yes, it’s the TK Maxx campaign
with all the dangling legs.

Shopping in TK Maxx is super random. But in a good way.

 
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Later, when we got bored of the one locked-off shot thing, we did this.