Enjoy this neat little
collection of tactical Nike
ads from down the years.

All from my time on the account at Wieden+Kennedy London.

Speaking Up

Released in support of Raheem Sterling’s stand against racism.
With: Paddy Treacy, Aaron Skipper.

FA Cup Final

What is it with Man City footballers getting tattoos of themselves?
With: Paddy Treacy, Joseph Paul, Joanna Cassidy Osborne, Aaron Skipper, Matt Holyoak.

Women’s World Cup Launch

A reminder of the best bits of the 2018 World Cup and that it would all be happening again in 2019.
With: Paddy Treacy, Jake Atree, Matt Callaby.

The Louis Van Gaal Plate

OK, so it turned out history didn’t actually await LVG. But you miss 100% of the shots you don’t take.
With: Paddy Treacy.

Ballon d’Or

This is the mentality that gets you five of them.
With: Paddy Treacy.