Rundown in London Town.
The live internet showdown that
nobody was asking for.

Michael x Mo x The London Marathon x The Internet

Every beef starts with a call out film.

Then, while Mo was running real miles live in London, Michael was running internet miles live on Instagram and Twitter.

And finally some GIFs, in case you didn’t click on the videos above. You should. They’re good.

Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Joe Bruce, Tom Bender,
Tom Corcoran, Matilda Finn, ilovedust.