Bud Light.
What if we just made
the packaging the idea?

Bud Light is the official beer of the England team, so they said we could put the players on the box.
This was not what they meant.

And there were posters, to let people know just how official the partnership is.

And a whole load of very silly GIFs, for talking about the game in “your socials”.

Then this happened. Again.

Good fun, eh?

Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Jake Atree, Matt Callaby, Aaron Skipper,
Jonny Isaacson, Albert Pukies, Jo Bruce, Private Island.