If you make it to the bottom of the page there’s a helpful case study with motion graphics and a vulgar email.
OK, here’s what happened: First we ran the TV ad above and these posters.
Turns out a lot of people really HATED it.
In fact, both the creative team and the director asked for their names to be taken off of the TV ad credits.
But Pot Noodle is supposed to be satisfying, so we made a public apology and put trigger warnings on our TV and radio spots.
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Then we re-targeted everyone who skipped the ad when the slurping started and produced nearly fifty brand new edits tailored specifically to them using audio from things their data told us they actually do find satisfying. Like these...
