The Small Prices
Hey here’s a novel advertising idea! Stop bullshitting for once and just tell the truth.
Instead of tap-dancing around negative perceptions, just embrace them and explain that: They’re just the small prices you pay to pay the small prices you pay for shed loads of fabulous stuff.
Also, it helps if you get Bill Nighy to do the explaining for you.
Agency: Wieden+Kennedy, London
Creative directors: Hollie Walker and Freddie Powell
Directors: Adam and Dave
Photographer: Aleksandra Kingo
