Mad Intense Gum
Chewing Stride gum is so intense it’ll make you invent a creepy new platform for the brand in the form of a disembodied floating animated purple mouth that shouts a lot.
It started on Snapchat with 🔑DJ Khaled🔑 and a lens, and then went all over YouTube and Adult Swim and other places until the media money ran out.
Agency: Wieden+Kennedy, London
With: Freddy Taylor and Andrew Bevan
Creative directors: Hollie Walker and Freddie Powell
Directors: Lisbon and titmouse and Glassworks