Creative Director
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Stride / Mad Intense Gum

Mad Intense Gum

Chewing Stride gum is so intense it’ll make you invent a creepy new platform for the brand in the form of a disembodied floating animated purple mouth that shouts a lot.

It started on Snapchat with 🔑DJ Khaled🔑 and a lens, and then went all over YouTube and Adult Swim and other places until the media money ran out.


Agency: Wieden+Kennedy, London
With: Freddy Taylor and Andrew Bevan
Creative directors: Hollie Walker and Freddie Powell
Directors: Lisbon and titmouse and Glassworks

 

Mad Intense Gum.
A Stride campaign where
a mouth endorses gum.

If you’re in a hurry, just watch the case study. It’s all in there.

 

Remember when Snapchat filters were new and DJ Khaled was a thing? Good times.

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And finally, some packaging and Twitch.

 

Role: Creative. Art director.

Agency: W+K, London.

With: Paddy Treacy, Hollie Walker, Freddie Powell, Freddy Taylor,
Andrew Bevan, Lisbon, titmouse, Glassworks.

Honoured at: Webby Awards