Mark Shanley
Creative Director
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Nike / Training Club Live

Training Club Live

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Agency: Wieden+Kennedy, London
Creatives: Richard Biggs and Jolyon White
Design: Aaron Skipper, Kelly Satchell

 

Training Club Live.
A month of Instagram Live
workouts from Nike.

For Nike’s first ever use of Instagram Live, world-class athletes got you off your ass, every day for 30 days.

 

Here’s how the promotional work showed up online.

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Everyone loves stickers. So we made lots of stickers.

And it just wouldn’t be Nike without some photos of athletes looking all ‘Nike’.

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Here’s that banana one last time.

 
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Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Aaron Skipper, Kelly Satchell,
Richard Biggs, Jolyon White, Guy Field.

Honoured at: Cannes Lions / Webbys