Mark Shanley
Creative Director
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Finlandia / Less Ordinary

1000 Years of Less Ordinary

Wisdom is a valuable thing, oft shared over a drink. With that in mind, we took off around the world, raising a glass with many diverse and interesting individuals. Every person we encountered taught us something about themselves, a piece of wisdom that their unique life had imprinted upon them.

And all their ages added up to exactly 1000 years. Which was really handy.


Agency: Wieden+Kennedy, London
With: Luke Tipping
Creative directors: Scott Dungate, Graeme Douglas
Director: Siri Bunford
Photographers: Todd Antony, Peer Lindgreen, Kimmo Syväri, Nico Engelbrecht

 

1000 Years: Less Ordinary.
A campaign for Finlandia with
Iris Apfel and a bear in it.

And a spy and a Mexican drag wrestler and a funeral dancer and The Mountain from Game of Thrones and so on.

 
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Here’s a link to the photo essay that ran on The Atlantic.

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And then we designed cocktails in honour of everyone we met.

 

Role: Creative. Art director.

Agency: W+K, London.

With: Paddy Treacy, Scott Dungate, Siri Bunford, Todd Antony,
Peer Lindgreen, Kimmo Syväri, Nico Engelbrecht.

Honoured at: Cannes Lions / One Show / ANDY Awards / Campaign BIG Awards
APA Collection / Kinsale Sharks / American Photographic Artists Awards