Graffiti Plaques
You know what's expensive? Fancy art from galleries. You know what else is expensive? Removing graffiti from public spaces. And graffiti is basically just terrible art, so went ahead and drew a parallel.
We placed gallery style plaques, with posh gallery style prose, next to the worst graffiti all over Dublin. They described (took the piss out of) the 'art', while highlighting the cost involved in removing it. There was even an audio tour you could do if you were so inclined.
It was a slow news day.
Agency: DDFH&B, Dublin
Creative director: Gavin O'Sullivan
