Lottery: Daily Million.
An ad where two guys make
papier-mâché heads.

Yep. Just two regular guys talking about a nationally syndicated game of chance.

And some radio ads. Radio. It truly is the theatre of the mind.

Role: Creative. Art director.

Agency: JWT Dublin.

With: Paddy Treacy, Paudge Donaghy,
aad, D.A.D.D.Y., Adrian Stewart.

Awarded at: ICAD Awards / Kinsale Sharks / Young Guns
ADFX Awards / An Post IDM Awards / Press Ad of the Year