The Wall of Dreams.
That time when we made a million
Nike posters for women’s football.

Heroes belong in posters on kids’ bedroom walls. But for women’s football, there were no posters. A wrong we set about righting. In a big way.

For the 2019 World Cup over 100 unique posters and stickers were designed to honour the best players in the game.

Instead of doing things the usual way, this campaign launched on the bedroom walls of real fans across Europe.

Then we did the usual stuff. Massive OOH. Interactive posters making machines. Snapchat lenses. Art installations. IGTV. All the things.

Some young footballers even got surprise visits from their heroes.

Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Joe Bruce, Albert Pukies, Max Pilwat, Francesca Van Haverbeke,
Anne-Grit Maier, Aaron Skipper, Danielle Levitt, Geej Ower, Lucas Garrido.

Honoured at: Creative Review Annual / FWA Awards