John Lewis.
A spot where a boy wears
a dress and divides the nation.

When your home is insured with John Lewis Home Insurance, you’re free to just let life happen. Aren’t you? Yes. You are.

This ruffled a lot of feathers and the whole country really was talking about it until some real news happened later in the week.

Here’s a cartoon by Stephen Collins that The Guardian ran about it:

Woke madness indeed :)

Role: Writer / Art director

With: Matt Gay, Feargal Ballance

Agency: adamandeveDDB.

Honoured at: AICP Awards