Creative Director
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Nike / Raheem Sterling

RAHEEM STERLING

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Agency: Wieden+Kennedy, London
Design: Aaron Skipper
Creatives: Joseph Paul and Joanna Cassidy Osborne
Photography:
Matt Holyoak

 

Dream For The Next You.
The story of Raheem Sterling from
the streets where he grew up.

Cultural icon. Voice of equality. Footballing hero. Raheem Sterling is the man.

 

To inspire the next generation of Raheems, the chapters of his story appeared in murals around his old neighbourhood.

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The final chapter was shot at Raheem’s old school, where it’s still on display today.

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Role: Creative director.

Agency: W+K, London.

With: Paddy Treacy, Darragh Carey, Albert Pukies, Aaron Skipper,
Jonny Isaacson, Billy Boyd Cape, Crowns & Owls, Tomorrow Bureau.

Honoured at: D&AD / One Show / British Arrows