Mark Shanley
Creative Director
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Rovio / Angry Birds 2

Shit Just Got Real

How do you launch the follow up to the DADDY of all mobile games? You find an island in the Caribbean that’s home to colony of swimming pigs, then you wage war on them with lots of special effects and CGI until the game is downloaded over 100 million times (true fact).

You also give the pigs an Instagram account and make propaganda posters and other things.


Agency: Wieden+Kennedy, London
With: David Goss, Philippa Beaumont and Artur Deyneuve
Executive creative directors: Iain Tait and Tony Davidson
Director: Francois Rousselet
Movie poster illustrator: Paul Shipper

 

 

Bigger. Badder. Birdier.
An Angry Birds 2 commercial
with real-life swimming pigs.

It’s important to remember that the pigs are the bad guys here.

 

Here’s a behind the scenes film brought to you by LG, so also shot on an LG phone. Which worked surprisingly well actually.

The pigs had their own Instagram account because social media.

 

Role: Creative. Art director.

Agency: W+K, London.

With: Paddy Treacy, Francois Rousselet,
Ewan Jones Morris, Paul Shipper.

Honoured at: Cannes Lions / Eurobest / Creative Circle / Ciclope
London International Awards / New York Festivals / A-List Hollywood Awards