Project P.O.T.I.
The Pets Outdoor Toilet Initiative was commissioned to combat the worrying issue of dog litter (poo) on the fair streets of Dublin City. It targeted key canine defecation hotspots with porta-potties designed especially for dogs.
(it's one of those parody campaigns)
Agency: DDFH&B, Dublin
Creative director: Gavin O'Sullivan
Photographer: Kevin Griffin
