Mark Shanley
Creative Director
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Nike / England 2014

Risk Everything

When it comes to the football World Cup, it’s risk everything or risk going home, early and empty handed.

Unfortunately, England failed to heed our advice, risked nothing and exited the 2014 tournament early and indeed empty handed, after a shock group stage 0-0 draw with Costa Rica.


Agency: Wieden+Kennedy, London
Creative directors: Anders Stake and Sanam Petri
Director: Chris Boyle
Illustrator: I Love Dust

 

 

 

Risk Everything.
The first Nike campaign to use an
evil bus to sell football shirts.

This also marked their first use of malevolent pinball tables and tentacle infested pyramids.

 
 

Role: Creative. Art director.

Agency: W+K, London.

With: Paddy Treacy, Anders Stake, Sanam Petri, Chris Boyle, ilovedust.